The brand concept was built around two core elements: 1. Bespoke luxury gifting; featuring a curated selection of international products. 2. Handmade items; crafted with love by over 40 moms and grandmothers from across the Cape. This craftsmanship is subtly reflected in the soft handwritten-like font. The bébé brandmark - represent both these elements(luxe baby), with a rounded secondary logo, bringing all the grannies together into one space. Warmer neutral undertones creates a more inviting feel, all within a serene colour palette.